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 B Seventy – a unique art show; probably the first of its kind in the country opened at the Hall of Vision, Nehru Centre, Mumbai on 11th October 2012. Seventy showcases the artworks of 70 of India’s leading artists. All these works have one thing in common – their inspiration. Each of the works is a tribute to Mr Amitabh Bachchan in celebration of the actor’s 70th birthday (also on 11th October).

 The works are also documented in an elegant coffee table book, the brainchild & labour of love by Jaya Bachchan and Piyush Pandey. Alongside the artist’s work, the artist’s thoughts behind the artwork have also been captured in this book. It promises to be a collector’s delight  The book and the art show have been jointly conceptualised by Ms Jaya Bachchan and ad guru Piyush Pandey. B Seventy is a show that is not only every fans dream come true but is also an art lover / connoisseur’s  delight – as it presents artistic interpretations, inspired by one of Indian cinemas most endearing, classic icons: Amitabh Bachchan. 

B Seventy is colourful and artistic celebration of a man who has stood his ground in the wake of many adversities. A celebration of courage and conviction and most of all, a celebration of character the show also celebrates 70 years of adulation, adoration and influence. B70 covers a varied gamut of genres of Indian art. These include modern & contemporary art, sculptures, photography, mixed media and even an installation.

These works have been created by a list of artists that reads like the who’s who of Indian Art: Akbar Padamsee, Anjolie Ela Menon, Satish Gujral, Badri Narayan , Gieve Patel, Manu Parekh, Paresh Maity, Jayasri Burman, Arzan Khambatta, Farhad Hussain, Satish Gupta, Sujata Bajaj, Praneet Soi and others. The show has been curated by Sapna Kar.

A select preview for artists, art lovers and collector’s was hosted on 11^th October, 2012. The show was inaugurated by Ms Smt Kokilaben Ambani.. Present for the occassion were the Bachchan family : Jaya & Amitabh Bachchan, Abhishek & Aishwarya Bachchan, Shweta Nanda, Ajitabh & Ramola Bachchan with their daughters, Anil & Tina Ambani, Dipti Salgaoncar, Nina Kothari, Parmeshwar Godrej, Devaunshi & Anoop Mehta, Sandeep Khosla, Harsh Goenka, Roohi Jaikishan, Kajal Anand, Farah Oomberhoy, Namita Saraf, Kalpana Shah. Artists present for this special occassion included : Satish Gupta, Paresh Maity, Sujata Bajaj, Jaideep Mehrohtra, Lalitha Lajmi, Arzan Khambatta etc

 The book has been designed by Ogilvy and Mather and edited by Anupa Mehta.  The exhibition at Nehru centre also featured a display or rare original posters of old films of Mr Bachchan by film historian SMM Ausaja. Part proceeds from the sale of these artworks will be donated via Plan India for the cause of quality education for the girl child.

Courtesy : Tandem PR