LAUNCH OF ‘HOUSE PROUD’
Posted by Indian Fashion Police on June 20, 2012
INDIA’S ONLINE DESTINATION FOR LUXURY HOME DÉCOR
Sanvari Alagh Nair and Anjori Alagh launched www.houseproud.in India’s online destination for luxury home décor. With a vast array of home accessories including tableware, kitchenware, lights, linen, table tops, knick knacks, stylish one of a kind treasures and a wide range of furniture, www.houseproud.in brings the best in home décor to online shoppers at affordable prices. There is also an extensive range for those with a spirit of indulgence. The well curated collections are exceptional, exclusive and are hand-picked from the top stores in luxury home décor. They are chosen to suit all urban spaces, both small and large. Also available are a multitude of gift ideas at sensational rates for the selective, stylish gift giver.
The guests present at the high tea soiree hosted by the sister duo at ‘The Charcoal Project’ in Mumbai, included house proud individuals like Sussanne Roshan, Sonali Bendre, Mugdha Godse, Zarine Khan, Sandeep Khosla, Arti Surendranath, Maya Alagh, Gayatri Oberoi, Anu Dewan, Akanksha Aggarwal, Rakshanda Khan, Shilpa Agnihotri, Shruti Seth, Mini Mathur, Urvashi Dholakia, Shristi Arya, Renu Chainani, etc. The guests were seen viewing the stunning collection of products present. Sonali Bendre made the first online purchase of a Unika 24 pc cutlery set from Morinox, from the Kitchen Connoisseur section whilst Zarine Khan bought Large Cut Out Jar with Fleur-de-Lys Top from the Sussanne Roshan Pret Collection.
About House Proud
Houseproud.in is one of the first curated, exclusive online sales destinations in India. The sister duo bring their members a spectacular, hand-picked selection of top-brand and designer home decor at sensational prices. At House Proud they saw an opportunity to make beautiful home furnishings available affordably. Lack of choice, availability and most importantly budget should never stand in the way of procuring excellent home decor or re-inventing your sense of design.
Price is important. Houseproud buyers travel from bold cosmopolitan centres and quirky vintage shops to colourful rural landscapes, partnering with top brands and new artisans to bring a curated, stylish collection to the modern consumer, at an affordable price. Using online retail, www.houseproud.in intends to bridge the distribution gap between quality home products and the discerning consumer, without burning a hole in your pocket.
“There’s something here for everyone. Our prices range from Rs. 1500 onwards – we believe a signature piece has to be beautiful, not necessarily expensive.” – Anjori Alagh, Director (Merchandising),
Houseproud.in is like an exciting new treasure hunt–every day of the week. It distributes its fabulous inventory into four categories: The Event Sale, Curated Collections, Kitchen Connoisseur and especially for launch only – In Stores Now!
The Event Sale is the highlight of www.houseproud.in. The sale includes an exciting, eclectic mix of vintage finds, fresh one-of-a-kind furniture, colourful accessories and amazing gift items from a designer’s branded line at prices never seen before. Since these promotions are on for only a limited time, members need to act fast as both stocks and time are guaranteed not to last!
Running alongside Event Sales are the fabulous Curated Collections where you can shop categories ranging from furniture and lighting to rugs, art, bath, tabletop, bedding, kids, candles, cushions, table linen, gifts and much more. All collections are fresh and new, inspiring you to jazz up your home with a bit of glitz and glamour.
At Kitchen Connoisseur, you will find all kitchen essentials, cutlery, crockery, flatware, serving dishes, glassware and bar needs at extremely competitive prices. Knick Knacks our master chefs will love – cookware that is a delight to use, serving dishes that will catch your eye and home accents you always wanted but never knew where to find…all right here at the Kitchen Connoisseur.
In Stores Now features the latest collections of cutting edge home decor countrywide. Currently for a limited time only, House Proud exclusively presents the newest collection of Sussanne Roshan’s, The Charcoal Project. Check out the absolute latest trends in home décor – colours, styles and textures specially designed by Sussanne Roshan herself. Use their virtual porthole to peek into the store, it’s irresistible!
“Trust our curated vision; we trust your innate sixth sense for quality” is the motto of the ‘House Proud’ Team. The collections are exceptional, exclusive and cherry-picked as nothing but the best will do.
www.houseproud.in - Luxury Home Décor. At Your Prices. At Your Doorstep.
Supply Partners: The Charcoal Project by Sussanne Roshan, Hurtado, Address-Home, House of Ishatvam, Natuzzi, FCML India, Ezma, Earth to Fire and Loom Crafts Furniture (India).
Courtesy : Tandem Communications