Maharaja of Couture – JJ Valaya
Posted by Indian Fashion Police on October 1, 2010
‘Grandeur’ I suppose is the correct word that I use to describe JJ Valaya’s creations, the richness in the detail work leaves me breathless at times whenever I see JJ Valaya’s outfits on the ramp. He has for years kept up to his image of creating collection all of which have a lot of ‘Regal Air’ about them……………..I am sure if we still had Royalty ruling our Nation, JJ Valaya would have been their official Designer. But for the neavue rich, JJ Valaya’s clothes do the work of adding the much-needed ‘Class’ to your wardrobe as well as style.
The designer born in the culturally rich Rajasthan, raised in a family with army background and travelled to different parts of India due to his father’s postings. He along with his brother TJ Singh who looks after the operational part of the business started the label ‘House of Valaya’ way back in 1992 and since then there has been no looking back for this talented designer. His designs have won his accolades from around the globe…………….yet the designer stays down to earth as far as possible.
He is an alumnus of National Institute of Fashion Technology better known as NIFT, Delhi. He was the first Indian designer to win Prix D’ Incitation in the year 1990 which is an International competition for young designer held in Paris. From 1993 onwards after the success of starting his first store, JJ Valaya expanding his business in India as well as abroad in London, Dubai, Singapore, Hong Kong & Bangkok. He is also the only designer in India to have a single designer store of area as vast as 1 acre all to his creations…………pheeewww thats a lot of creations I must say.
He has dressed Bollywood also for starry occasions but he has fashionistas chasing him in order walk down the runway wearing one of his creation. But only the stylish ones are choosen to walk for him. Dimple Kapadia, Kabir Bedi, Neha Dhupia and most recently Kangana Ranaut have graced the runway for JJ Valaya. They have also worn his clothes off the ramp too. His creations have been worn by Victoria Backham on the cover of international ‘Vogue’ magazine.
Despite dressing up stars, JJ Valaya has focused more on expansion of his label and presenting newer collections to the audience. His designs have regularly featured in magazines and newspapers across India and every person up north and in west are very well aware of his name. His bridal collection is to die for with elaborate detail work and embellishment, my eyes are wide open with awe whenever he showcases his latest designs. His creations have amazing finishing along with smart styling does wonders on the runway. His mind is always looking out for new ideas which he can explore creatively that maybe his love for clothes, photography or art………….he does everything with passion.
He now has a range of brands under his belt : JJ Valaya Muse – creations prepared on request or customized, JJ Valaya - Opulent and timeless Luxury & Trousseau Collection, Valaya Home – Soft Furnishing for Home, Valaya Base – Luxury Ready to wear, Valaya Quantum – Contemporary Indian wear.
JJ Valaya creations on the Runway
Why have I chosen JJ Valaya as the Designer of the Month???? The reason is simple enough since his creations are Original to the core, Classic yet very contemporary and absolutely Indian. He is one of the pioneer of our Indian Fashion Industry and has helped to shape the same. I have seldom seen the fabulous creations that speak volumes about it’s creator. If I never wrote about JJ Valaya, I bet my teeny tiny blog will remain incomplete………………..need I say anymore. I hope his legacy continues forever…………….
I met him once only in my lifetime, even though people surrounded him for the renowned designer he is……………..must say he never showed off any airs and was very, very approachable. I believe he lets his work do the talking, rather than himself.
Visit his official website www.valaya.com to know more about him.